${insightVO.reportName}

“五看”市场调研

1、人员安排

组  长:${insightVO.leader}

副 组 长:${insightVO.deputyLeader}

成  员: ${insightVO.member}

填 报 人:${insightVO.createBy}

2、实施情况

${insightVO.implementationSituation}

3、"五看"市场调研

看行业/趋势

${insightVO.seeProfession}

看市场/客户

${insightVO.seeMarket}

看竞争

${insightVO.seeCompete}

看自身

${insightVO.seeSelf}

看机会

${insightVO.seeChance}

天然气市场总体概况

总体概况

预算主体名称

${insightVO.mainName}

成立时间(年/月)

${insightVO.establishmentTime}

与中燃合资时间(年/月)

${insightVO.mergeTime}

通气时间(年/月)

过度气源通气时间

${insightVO.transitionTime}

管输气通气时间

${insightVO.conduitTime}

特许经营区域范围的行政区划(或与政府约定的经营区域范围)

${insightVO.privilegeRegion}

经营区域面积(平方公里)

${insightVO.manageArea}

经营区域总人口(万人)

${insightVO.manageTotalNumber}

经营区域城市建成区行政区划

${insightVO.manageRegion}

居民管道燃气安装确认户数

${insightVO.confirmHousehold}

经营区域城市建成区常住人口(万人)

${insightVO.builtResidentNumber}

经营区域城市建成区户均人口(人/户)

${insightVO.builtAverage}

经营区域城市建成区常驻人口户数(公式计算)

${insightVO.builtResidentHousehold}

经营区域城市建成区中压管网已覆盖户数(万户)

${insightVO.builtCoveredHousehold}

经营区域范围内,城市建成区以外的管网已覆盖的乡镇明细清单(填乡镇名字)

${insightVO.coveredTowns}

经营区域范围内,城市

建成区以外的管网已覆

盖的乡镇人口户数(户)

${insightVO.outsideCoveredHousehold}

经营区域范围内,管网未覆盖、但符合集团投资标准乡镇清单(填乡镇名字)

${insightVO.uncoveredTowns}

经营区域范围内,管网未覆盖、但符合集团投资标准上乡镇人口(户)

${insightVO.uncoveredHousehold}

气化率%

${insightVO.gasRate}%

管网覆盖率%

${insightVO.coverageRate}%

城市总体发展规划 

${insightVO.developmentPlan}

经营区域及人口

  1. 1、经营区域(四至边界):

东至${insightVO.manageRegionEast},西至${insightVO.manageRegionWest},南至${insightVO.manageRegionSouth},北至${insightVO.manageRegionNorth}。

  1. 2、人口:
    1. 经营区域范围内总人口${insightVO.manageTotalNumber}万人。其中:建成区常住人口${insightVO.builtResidentNumber}万人,建成区常驻人口${insightVO.builtResidentHousehold}万户,建成区户均人口${insightVO.builtAverage}人/户,乡镇常住人口${insightVO.townsResidentNumber}万人,乡镇常驻人口${insightVO.townsResidentHousehold}万户,乡镇户均人口${insightVO.townsAverage}人/户。

气源保障与管网规划

${insightVO.pipelinePlan}

各类用户发展规模

<#list insightVO.cityNewUser?split(",") as item> <#list insightVO.cityOldUser?split(",") as item> <#list insightVO.cityCommerceUser?split(",") as item> <#list insightVO.cityIndustryUser?split(",") as item> <#list insightVO.cityTotalUser?split(",") as item>

建成区: 经营区域城市建成区

用户类型

总规模户数

累计财务确认安装户数

累计报装户数

现有点火通气户数

累计不可开发户数

剩余可开发户数

新居民

${item}

老居民

${item}

商业(含公社)

${item}

工业

${item}

合计

${item}

<#list insightVO.townsNewUser?split(",") as item> <#list insightVO.townsOldUser?split(",") as item> <#list insightVO.townsCommerceUser?split(",") as item> <#list insightVO.townsIndustryUser?split(",") as item> <#list insightVO.townsTotalUser?split(",") as item>

建成区: 经营区域城市建成区

用户类型

总规模户数

累计财务确认安装户数

累计报装户数

现有点火通气户数

累计不可开发户数

剩余可开发户数

新居民

${item}

老居民

${item}

商业(含公社)

${item}

工业

${item}

合计

${item}

<#list insightVO.newUserSituation?split(",") as item> <#list insightVO.oldUserSituation?split(",") as item> <#list insightVO.gasCoalSituation?split(",") as item> <#list insightVO.villageGasSituation?split(",") as item> <#list insightVO.commerceUserSituation?split(",") as item> <#list insightVO.industryUserSituation?split(",") as item> <#list insightVO.completeTotal?split(",") as item>

历史近4年和当前预算完成情况

用户类型

财年(预计)

${(insightVO.fiscalYear?number-1?number)?c}财年

${(insightVO.fiscalYear?number-2?number)?c}财年

${(insightVO.fiscalYear?number-3?number)?c}财年

${(insightVO.fiscalYear?number-4?number)?c}财年

预算任务数

实际完成数

预算任务数

实际完成数

预算任务数

实际完成数

预算任务数

实际完成数

预算任务数

实际完成数

新建居民用户(含乡镇新户)

${item}

城市老居民用户

${item}

农村气代媒

(含气代柴薪)

${item}

乡村燃气居民

${item}

商业用户

(含公福)

${item}

工业用户

${item}

合计

${item}

能源市场分析

  1. 以下为天燃气与各燃料经济价格对比
<#list insightVO.domesticNaturalGas?split(",") as item> <#list insightVO.commerceNaturalGas?split(",") as item> <#list insightVO.liquefiedGas?split(",") as item> <#list insightVO.environmentallyFriendlyOil?split(",") as item> <#list insightVO.coal?split(",") as item> <#list insightVO.commerceElectricity?split(",") as item>

天燃气与各燃气经济价格对比表

能源名称

单位

平均热值(Kcal)

市场价(元)

折合1Nm3天燃气价格

民用天燃气

Nm3

${item}

商用天燃气

Nm3

${item}

液化气

kg

${item}

环保油

Kg

${item}

kg

${item}

商业用电

${item}

  1. 不同类型的客户选用燃料分析

${insightVO.selectAnalyze}

市场开发团队建设状况

现有部门经理${insightVO.departmentManagerNumber}人,副经理${insightVO.assistantManagerNumber}人,主管${insightVO.directorNumber}人,业务人员${insightVO.salesmanNumber}人,内勤${insightVO.officeStaffNumber}人,其他人员${insightVO.otherNumber}人,合计${insightVO.totalNumber}人。

重点业务市场分析

1、安装接驳业务

1.1、城市居民用户

(1)新建居民用户

<#list insightVO.cityNewInstalled?split(",") as item> <#list insightVO.auctionArea?split(",") as item> <#list insightVO.newStartArea?split(",") as item> <#list insightVO.newCompletedArea?split(",") as item>

当地近四年新建居民累计确认安装户数及政府拍卖土地、新开工/新竣工住宅房地产情况

${(insightVO.fiscalYear?number-4?number)?c}年

${(insightVO.fiscalYear?number-3?number)?c}年

${(insightVO.fiscalYear?number-2?number)?c}年

${(insightVO.fiscalYear?number-1?number)?c}年(预计)

新户财务确认安装(户)

${item}

政府拍卖/转让/拆迁土地面积合计

${item}

新开工住宅房地面积(万平方米)

${item}

新竣工住宅房地产面积(万平方米)

${item}

  1. ①${insightVO.fiscalYear}年楼盘户数预计在未来三年安装确认的新建楼盘信息:预计${(insightVO.fiscalYear?number-2?number)?c}财年~${(insightVO.fiscalYear?number-1?number)?c}财年已签约且在${insightVO.fiscalYear}财年安装确认项目

${(insightVO.fiscalYear?number-2?number)?c}财年及之前签约且在${insightVO.fiscalYear}财年安装总规模户数小计:${insightVO.householdNumberSubtotalBefore};预计安装户数小计:${insightVO.predictInstallSubtotalBefore}。
${(insightVO.fiscalYear?number-1?number)?c}财年签约且在${insightVO.fiscalYear}财年安装总规模户数小计:${insightVO.householdNumberSubtotal};预计安装户数小计:${insightVO.predictInstallSubtotal}。
总规模户数总计:${insightVO.householdNumberTotal};预计安装户数总计:${insightVO.predictInstallTotal}。

  1. ②预计${insightVO.fiscalYear}~${(insightVO.fiscalYear?number+2?number)?c}财年安装确认项目(预计${insightVO.fiscalYear}财年签约,23财年、${(insightVO.fiscalYear?number+1?number)?c}财年、${(insightVO.fiscalYear?number+2?number)?c}财年安装)

${insightVO.fiscalYear}财年预计管道天然气安装户数小计:${insightVO.currentInstallSubtotal}。
${(insightVO.fiscalYear?number+1?number)?c}财年预计管道天然气安装户数小计:${insightVO.afterInstallSubtotal}。
${(insightVO.fiscalYear?number+2?number)?c}财年预计管道天然气安装户数小计:${insightVO.lastInstallSubtotal}。
总计:${insightVO.installTotal}。

老居民用户

<#list insightVO.cityOldHouseholdSituation?split(",") as item>

老居民用户(按小区个数换算 )

总老户小区个数

总规模户数(A)

累计财务确认安装户数(B)

累计缴费报装户数

累计点火通气户数

累计不可开发户数(C)

剩余可开发户数(=A-B-C)

户数情况

${item}

<#list insightVO.cityResidentNumber?split(",") as item> <#list insightVO.cityResidentHousehold?split(",") as item> <#list insightVO.cityUseHousehold?split(",") as item> <#list insightVO.continuousUseHousehold?split(",") as item> <#list insightVO.uninstallHousehold?split(",") as item> <#list insightVO.receivableHousehold?split(",") as item> <#list insightVO.remainHousehold?split(",") as item>

老居民用户(按常住人口换算)

分类

数量

异常情况说明

城区常住人口数(人)

${item}

城区常住人口户数(A)

${item}

城区累计点火通气的居民户数

${item}

城区连续六个月均有用气的居民户数(B)

${item}

城区所有“老户”小区中有人居住但无法安装管道天然气用户数(C)

${item}

城区“老户”小区中应收账款户数(D)

${item}

剩余有效可安装确认户数(=A-B-C-D)

${item}

根据人口普查数据,市区常住人口 ${insightVO.builtResidentNumber} 万人,城区人口按户均 ${insightVO.builtAverage} 人计算,城区户数为 ${insightVO.builtResidentHousehold} 万户: 外围周边农村按户均 ${insightVO.townsAverage} 人计算,周边农村户数为 ${insightVO.townsResidentHousehold} 万户

不可开发 ${insightVO.townsTotalUser} 万户: 其中: 空房户 XX 万户,户型原因无法安装户 XX 万户,业主户无法开发 XX 万户

剩余可开发 ${insightVO.cityOldHouseholdSituation} 户:${(insightVO.fiscalYear?number-1?number)?c} 财年计划 ${insightVO.remainHousehold} 户,城区预计安装户数累计达 ${insightVO.remainHousehold} 万户,城区总体开发率达 ${insightVO.remainHousehold}。

<#list insightVO.newMarketResident?split(",") as item>

当地瓶装液化气居民用户现状

经营区域城区瓶装液化气居民用户总数(户)

已财务安装确定的瓶装液化气居民用户数量(户)

目前当地针对居民用户已落实“瓶改管”主要有利政策

${insightVO.fiscalYear}年计划落实“瓶改管”主要有利政策

预计未来2-3年可通过“瓶改管”开发的居民户数

预计${insightVO.fiscalYear}年可通过“瓶改管”开发的老居民户数(户)

居民市场

${item}

<#list insightVO.confirmInstallNumber?split(",") as item> <#list insightVO.newRefundHousehold?split(",") as item> <#list insightVO.confirmInstallNumber?split(",") as item>

过去及未来三年城区老居民用户财务确认安装户数及回款户数、金额情况

${(insightVO.fiscalYear?number-3?number)?c}

财年

${(insightVO.fiscalYear?number-2?number)?c}

财年

${(insightVO.fiscalYear?number-1?number)?c}

财年

${insightVO.fiscalYear}

本年(预计)

${(insightVO.fiscalYear?number+1?number)?c}

财年

${(insightVO.fiscalYear?number+2?number)?c}

财年

${(insightVO.fiscalYear?number+3?number)?c}

财年

年度财务确认安装数

${item}

实际新增报装回款户数 (含应收账款户)

${item}

老户安装费回款金额(万元)

${item}

${insightVO.cityOldUserSituation}

目前管网已经覆盖的区域老户开发情况:

管网已覆盖区域老户规模${insightVO.coveredOldHousehold}户,已签约${insightVO.coveredSignedHousehold}户,已确认${insightVO.coveredConfirmHousehold}户,不可开发${insightVO.coveredUnexploitableHousehold}户,剩余可开发${insightVO.coveredExploitableHousehold}户。

管网未覆盖区域老户开发情况:

管网未覆盖区域老户规模${insightVO.uncoveredOldHousehold}户,已签约${insightVO.uncoveredSignedHousehold}户,已确认${insightVO.uncoveredConfirmHousehold}户。

1.2、城市居民用户

(1)乡村燃气居民

<#list insightVO.coveredTownsSituation?split(",") as item> <#list insightVO.coveredVillageSituation?split(",") as item> <#list insightVO.uncoveredTownsSituation?split(",") as item> <#list insightVO.uncoveredVillageSituation?split(",") as item> <#list insightVO.totalSituation?split(",") as item>

乡村燃气居民

类别

个数

总规模户数

累计可开发户数

累计财务确认安装户数

累计报装户数

累计点火通气户数

累计不可开发户数

剩余可安装确认户数

管网已覆盖

镇区

${item}

自然村

${item}

管网未覆盖,但符合农村燃气投资标准

镇区

${item}

自燃村

${item}

合计

${item}

乡村燃气居民情况说明

${insightVO.villageGasInfo}

乡镇新户

${insightVO.townsNewUserInfo}

农村气代媒 (气代柴薪)

${insightVO.townsGasCoal}

1.3、工商业

(1)工用户

${insightVO.industryUser}

(2)商业公福用户

${insightVO.industryCommerceUser}

(3)工商业煤改气用户

${insightVO.commerceCoalGas}

(4)安装费单价情况

${insightVO.installPrice}

天然气销售业务

<#list insightVO.baseSales?split(",") as item> <#list insightVO.useSalesGrowth?split(",") as item> <#list insightVO.signSalesGrowth?split(",") as item> <#list insightVO.predictSalesGrowth?split(",") as item> <#list insightVO.predictSalesTotal?split(",") as item>

分析现有居民、工商业用户、加气站及批发、管输等用气情况,预测${insightVO.fiscalYear}财年销气量

居民

商业

工业

加气站

批发及其他

管输

合计

截至目前已通气用户在${insightVO.fiscalYear}财年的基础用气量

${item}

预计到${insightVO.fiscalYear}-1财年底通气/点火的用户在${insightVO.fiscalYear}财年带来气量增长

${item}

${insightVO.fiscalYear}-1财年签约但在${insightVO.fiscalYear}财年点火通气的用户在${insightVO.fiscalYear}财年带来气量增长

${item}

预计${insightVO.fiscalYear}财年新签约点火通气的用户在${insightVO.fiscalYear}财年带来气量增长

${item}

${insightVO.fiscalYear}财年销气预测合计

${item}

备注说明

${insightVO.otherInfo}

汽车加气量无新增原因说明

${insightVO.carGasInfo}

天然气销售业务

${insightVO.gasTrade}

气源及燃气购销价格调研

${insightVO.priceSurvey}

财务确认安装且未回款户数

${insightVO.outstandingPaymentNumber}

三定(定战略控制点、定目标)

定目标

三年业务指标发展计划

<#list insightVO.newNetProfit?split(",") as item>

净利润

${(insightVO.fiscalYear?number-2?number)?c}年完成

${(insightVO.fiscalYear?number-1?number)?c}年完成

${insightVO.fiscalYear}年预计

${(insightVO.fiscalYear?number+1?number)?c}年预计

${(insightVO.fiscalYear?number+2?number)?c}年预计

净利润(万元)

${item}

<#list insightVO.newInstallNew?split(",") as item> <#list insightVO.newInstallOld?split(",") as item> <#list insightVO.newInstallVillageNew?split(",") as item> <#list insightVO.newInstallVillageOld?split(",") as item> <#list insightVO.newInstallGasCoal?split(",") as item> <#list insightVO.newInstallIndustry?split(",") as item> <#list insightVO.newInstallCommerce?split(",") as item> <#list insightVO.newInstallSmallEnterprise?split(",") as item> <#list insightVO.newInstallTotal?split(",") as item>

天然气安装业务

${(insightVO.fiscalYear?number-2?number)?c}年完成

${(insightVO.fiscalYear?number-1?number)?c}年完成

${insightVO.fiscalYear}年预计

${(insightVO.fiscalYear?number+1?number)?c}年预计

${(insightVO.fiscalYear?number+2?number)?c}年预计

新户(户)

${item}

老户(户)

${item}

乡村燃气新建居民(户)

${item}

乡村燃气存量居民(户)

${item}

农村气代煤居民(户)

${item}

工业(户)

${item}

商业(户)

${item}

其中:小微商(户)

${item}

安装户数合计(户)

${item}

<#list insightVO.newRefundPrevious?split(",") as item> <#list insightVO.newRefundPreviousNew?split(",") as item> <#list insightVO.newRefundPreviousOld?split(",") as item> <#list insightVO.newRefundPreviousVillage?split(",") as item> <#list insightVO.newRefundPreviousGov?split(",") as item> <#list insightVO.newRefundPreviousCost?split(",") as item> <#list insightVO.newRefundPreviousArrearage?split(",") as item> <#list insightVO.newRefundThisInstallArrearage?split(",") as item> <#list insightVO.newRefundThisNew?split(",") as item> <#list insightVO.newRefundThisOld?split(",") as item> <#list insightVO.newRefundThisVillage?split(",") as item> <#list insightVO.newRefundThisGov?split(",") as item> <#list insightVO.newRefundThisIndustry?split(",") as item> <#list insightVO.newRefundThisGasArrearage?split(",") as item>

回款

${(insightVO.fiscalYear?number-2?number)?c}年完成

${(insightVO.fiscalYear?number-1?number)?c}年完成

${insightVO.fiscalYear}年预计

${(insightVO.fiscalYear?number+1?number)?c}年预计

${(insightVO.fiscalYear?number+2?number)?c}年预计

往年应收账款回款(万元)

${item}

其中:新户(万元)

${item}

其中:老户(万元)

${item}

其中:乡村燃气居民(万元)

${item}

其中:政府补贴(万元)

${item}

其中:工商业安装费(万元)

${item}

往年燃气费欠款回款(万元)

${item}

当年安装费回款(万元)

${item}

其中:新户(万元)

${item}

其中:老户(万元)

${item}

其中:乡村燃气居民(万元)

${item}

其中:政府补贴(万元)

${item}

其中:工商业安装费(万元)

${item}

当年燃气费回款(万元)

${item}

<#list insightVO.newSell?split(",") as item> <#list insightVO.newSellResident?split(",") as item> <#list insightVO.newSellHeating?split(",") as item> <#list insightVO.newSellIndustry?split(",") as item> <#list insightVO.newSellCommerce?split(",") as item> <#list insightVO.newSellCng?split(",") as item> <#list insightVO.newSellLng?split(",") as item> <#list insightVO.newSellStation?split(",") as item> <#list insightVO.newSellWholesale?split(",") as item> <#list insightVO.newSellTrade?split(",") as item> <#list insightVO.newSellConduit?split(",") as item> <#list insightVO.newSellLngTrade?split(",") as item>

销售气量

${(insightVO.fiscalYear?number-2?number)?c}年完成

${(insightVO.fiscalYear?number-1?number)?c}年完成

${insightVO.fiscalYear}年预计

${(insightVO.fiscalYear?number+1?number)?c}年预计

${(insightVO.fiscalYear?number+2?number)?c}年预计

零售气量(万方)

${item}

民用户销售气量(万方)

${item}

其中:民用采暖(万方)

${item}

工业户销售气量(万方)

${item}

商福户销售气量(万方)

${item}

CNG加气量(万方)

${item}

LNG加气量(万方)

${item}

母站销气量(万方)

${item}

批发气量(管输)(万方)

${item}

贸易气量(万方)

${item}

管道气贸易气量(万方)

${item}

LNG贸易气量(万方)

${item}

<#list insightVO.newBalanceSell?split(",") as item> <#list insightVO.newBalanceResident?split(",") as item> <#list insightVO.newBalanceNoResident?split(",") as item> <#list insightVO.newBalanceWholesale?split(",") as item>

毛差

${(insightVO.fiscalYear?number-2?number)?c}年完成

${(insightVO.fiscalYear?number-1?number)?c}年完成

${insightVO.fiscalYear}年预计

${(insightVO.fiscalYear?number+1?number)?c}年预计

${(insightVO.fiscalYear?number+2?number)?c}年预计

综合销气毛差(元/方)

${item}

其中:居民(元/方)

${item}

其中:非居民(元/方)

${item}

其中:批发及其他(元/方)

${item}

三年净利润发展计划

<#list insightVO.newProfitInstall?split(",") as item> <#list insightVO.newProfitInstallResident?split(",") as item> <#list insightVO.newProfitInstallCommerce?split(",") as item> <#list insightVO.newProfitSell?split(",") as item> <#list insightVO.newProfitSellResident?split(",") as item> <#list insightVO.newProfitSellCommerce?split(",") as item> <#list insightVO.newProfitSellCar?split(",") as item> <#list insightVO.newProfitSellTrade?split(",") as item> <#list insightVO.newProfitOther?split(",") as item> <#list insightVO.newProfitNew?split(",") as item> <#list insightVO.newProfitTotal?split(",") as item> <#list insightVO.newProfitTotalCost?split(",") as item> <#list insightVO.newNetProfitTotal?split(",") as item>

毛利

${(insightVO.fiscalYear?number-2?number)?c}年完成

${(insightVO.fiscalYear?number-1?number)?c}年完成

${insightVO.fiscalYear}年预计

${(insightVO.fiscalYear?number+1?number)?c}年预计

${(insightVO.fiscalYear?number+2?number)?c}年预计

安装毛利(万元)

${item}

居民接驳毛利(万元)

${item}

工商户接驳毛利(万元)

${item}

销气毛利(万元)

${item}

居民气量毛利(万元)

${item}

工商户气量毛利(万元)

${item}

汽车加气毛利(万元)

${item}

批发贸易类销气毛利(万元)

${item}

其他毛利(补贴类)(万元)

${item}

新兴业务类毛利(万元)

${item}

毛利合计(万元)

${item}

费用总额(万元)

${item}

净利润合计(万元)

${item}

战略控制点

${insightVO.developmentIdea}

所需要资源配置

${insightVO.resourceAllocation}

三定(定策略)

1、${insightVO.fiscalYear}年市场开发目标

${insightVO.fiscalYear}财年目标计划签约${insightVO.planSignHousehold}户,安装${insightVO.planInstallHousehold}户,具体计划如下:

<#list insightVO.newUserPlan?split(",") as item> <#list insightVO.oldUserPlan?split(",") as item> <#list insightVO.townsUserPlan?split(",") as item> <#list insightVO.commerceUserPlan?split(",") as item> <#list insightVO.industryUserPlan?split(",") as item> <#list insightVO.totalPlan?split(",") as item>

类别

单位

计划签约

计划安装

新户

${item}

老户

${item}

乡镇

${item}

商福

${item}

工业

${item}

合计

${item}

定策略

当前财年及未来3年业绩达成支撑举措

${insightVO.achievedMeasure}

重点目标客户开发计划

${insightVO.newBuildingIdea}

工程投资

${insightVO.oldBuildingIdea}

费用计划

${insightVO.villageBuildingIdea}

内部赋能计划

${insightVO.commerceIdea}